The savvy agent's social media secret weapon

  • The world is going mobile, and real estate is following suit. One in four visitors to agents' websites are from mobile devices.
  • This shift means that agents must change their marketing and start thinking about mobile-first tactics. Instagram, Snapchat and Twitter are three excellent options.
  • Crowdfire is an app that can help agents establish a mobile presence and grow a following on these platforms.

If you’ve been taking the advice of Inman’s social media experts, you’ll know that establishing a presence on Twitter and Instagram is a worthy cause. As of March 2015, one-third of real estate agent website views came from mobile devices, and that number is only trending upward. If the future of your business is in mobile, then developing a mobile strategy on social media is a must.