The savvy agent’s social media secret weapon

  • The world is going mobile, and real estate is following suit. One in four visitors to agents' websites are from mobile devices.
  • This shift means that agents must change their marketing and start thinking about mobile-first tactics. Instagram, Snapchat and Twitter are three excellent options.
  • Crowdfire is an app that can help agents establish a mobile presence and grow a following on these platforms.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

If you've been taking the advice of Inman's social media experts, you'll know that establishing a presence on social media, namely Twitter and Instagram, is a worthy cause. As of 2015, one in four real estate agent website viewers used mobile devices, and that number is only trending upward. If the future of your business is in mobile, then developing a mobile strategy on social media is a must. You know that setting up your profiles and posting useful and interesting content is the first round of winning the mobile battle. What comes next is growing your audience and gaining trust with your followers. But how does a real estate professional find the time to engage with the right audience and ensure that his or her message is reaching potential prospects? That's where we at Cave Social love to recommend Crowdfire. Crowdfire is a mobile app, which makes sense. If you're not building your mobile presence on a mobile device, you're missing the point. The world is going one w...