Evergreen content is one of the most defensible forms of digital marketing available in the real estate industry. An upfront investment of time and creativity can pay dividends for years if it’s done properly.
This year is almost over, and it’s time to see what 2017 has in store. Find out which marketing tactics you should be taking advantage of in the new year.
Do you have a contact page on your agent or brokerage website? Have you ever wondered how many potential customers have visited your contact page and not filled out a contact form? Or whether people started to fill out a form on a property page, only to change their mind halfway down?
Millennials make up the largest generation in U.S. history, roughly 20 percent larger than the baby boomer generation and 30 percent larger than Generation X. As a real estate professional, this should be music to your ears.
Despite what you might have heard, blogging is not just for angsty teenagers. It’s for businesses too. Not only can blogs help you attract new customers through content marketing, but they can also help you improve your website’s presence in search results. If there’s one area you should invest more time in online, it’s your blog.