Knowing your target market and appealing to their wants is just the beginning. Take it from the luxury developers down in South Florida, who have shifted their selling strategies toward wealthy New Yorkers — so much so, they’ve taken steps to register with the New York Attorney General in order to market and sell in the Big Apple.
- Two determined developers looking to sell to New York City residents are located in Fort Lauderdale and Miami, both of whom designed condos with the NYC lifestyle in mind.
- New York requires offering plans be filed with the state attorney general when developers from outside the state or country plan to sell co-ops and condos to New York residents.
- The Conrad Fort Lauderdale Beach is a New York-registered property designed by Michael Graves. Unit prices range from $400,000 to $1 million.
- Oceana Bal Harbour in Miami is a luxury development marketed toward residents of New York City, with units costing $2 to $30 million each.