• It's easy to be intimated by the wealth that surrounds you, but that doesn't take away from your ability to work hard.
  • When you're competing against people with social connections, you have to hustle to get leads.
  • Your marketing message will make or break you. It's not enough to demonstrate your success through a "just sold" advertising piece. Try something like, "Sold for 98 percent of asking price in just 18 days."

When you break down the numbers, you’ll see that your real estate commissions come through by either selling a high-volume of low-to-average priced homes, or a smaller volume of high-end deals in the luxury market. Simple, right?

Not so fast. Most agents are terrified of breaking into the luxury marketplace and regard it as something only agents who make the “in” crowd can achieve.

Boost your high-end game at Global Connect — register now

Any agent can enter the luxury sales market, but there are a few caveats to being successful there. You have to look the part, act the part and be knowledgeable about your local area. The top luxury agents also understand the needs, wants and desires of their buyers and sellers. Getting this part down takes a bit of work, but it’s nothing that you haven’t already mastered at the low-to-average price point.

Today we’re joined by Michael Gordon from Berkshire Hathaway HomeServices Fox & Roach, Realtors serving the Philadelphia metro area. With his experience and assistance under Robin Gordon’s expert leadership, the Gordon team has achieved over $1.25 billion in career sales and exceeded $159 million in 2014 annual sales.

He’s going to explain how he became incredibly successful in luxury and how you can do the same.


Subscribe to Tim and Julie Harris’ podcast on iTunes. To learn about the topics we discussed in today’s show, join our next group-coaching event.

Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.

Email Tim Harris

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription