Podcast: Elevating your real estate sales to the luxury level

Michael Gordon from Berkshire Hathaway HomeServices Fox & Roach defied the odds and you can, too
  • It's easy to be intimated by the wealth that surrounds you, but that doesn't take away from your ability to work hard.
  • When you're competing against people with social connections, you have to hustle to get leads.
  • Your marketing message will make or break you. It's not enough to demonstrate your success through a "just sold" advertising piece. Try something like, "Sold for 98 percent of asking price in just 18 days."

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When you break down the numbers, you’ll see that your real estate commissions come through by either selling a high-volume of low-to-average priced homes, or a smaller volume of high-end deals in the luxury market. Simple, right?

Not so fast. Most agents are terrified of breaking into the luxury marketplace and regard it as something only agents who make the “in” crowd can achieve.

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Any agent can enter the luxury sales market, but there are a few caveats to being successful there. You have to look the part, act the part and be knowledgeable about your local area. The top luxury agents also understand the needs, wants and desires of their buyers and sellers. Getting this part down takes a bit of work, but it’s nothing that you haven’t already mastered at the low-to-average price point.

Today we’re joined by Michael Gordon from Berkshire Hathaway HomeServices Fox & Roach, Realtors serving the Philadelphia metro area. With his experience and assistance under Robin Gordon’s expert leadership, the Gordon team has achieved over $1.25 billion in career sales and exceeded $159 million in 2014 annual sales.

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He’s going to explain how he became incredibly successful in luxury and how you can do the same.


Subscribe to Tim and Julie Harris’ podcast on iTunes. To learn about the topics we discussed in today’s show, join our next group-coaching event.

Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at, or schedule a free coaching call with them at

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