• Find a format that feels strong to you, and use it as your primary format.
  • Figure out a topic that resonates with you as it will serve as a beacon to attract others into your database.
  • Test your format and topic to make sure you have the right fit for the sustainability of your content marketing efforts

Your business is your database. I learned that when I first got into real estate over 16 years ago. I believe that simple truth still applies today. However, how we build our database needs an overhaul, and that can be done through content marketing.

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