Your business is your database. I learned that when I first got into real estate over 16 years ago. I believe that simple truth still applies today. However, how we build our database needs an overhaul, and that can be done through content marketing.
- Find a format that feels strong to you, and use it as your primary format.
- Figure out a topic that resonates with you as it will serve as a beacon to attract others into your database.
- Test your format and topic to make sure you have the right fit for the sustainability of your content marketing efforts
Want to see the future of Real Estate tech?
Limited seating available for ICSF Hacker Connect, July 17