3 steps to finding your voice in content marketing

It's about finding your format, topic and fit
  • Find a format that feels strong to you, and use it as your primary format.
  • Figure out a topic that resonates with you as it will serve as a beacon to attract others into your database.
  • Test your format and topic to make sure you have the right fit for the sustainability of your content marketing efforts

Your business is your database. I learned that when I first got into real estate over 16 years ago. I believe that simple truth still applies today. However, how we build our database needs an overhaul, and that can be done through content marketing.