Marketing

Email marketing 2.0: Creating and nurturing a database

Where do your skills fall on the scale?

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We believe that any real estate professional should be at the level “1.0 to 2.0” when it comes to email marketing. For example, “0.0” is just to BCC your contacts, and super granular and techie “3.0” would be like Amazon’s email campaigns.

Real estate people will be just fine somewhere in between. Find out how your email skills match up on this episode of #theREI360show for Inman.

Chris Haddon is an entrepreneur based in Washington, D.C., a partner at Hard Money Bankers and a co-founder of REI360.net.

Email Chris Haddon.