The Bob Odenkirk magic behind the new Apartments.com ads

  • Apartments.com will release 10 ads total throughout 2016 syndicated across cable, sports, primetime and social media platforms.
  • All the spots were directed by the talented Bob Odenkirk, also know as Saul Goodman or the lovable but flawed Jimmy McGill.
  • This year's campaign targets small property owners who might be looking to reach more renters in addition to consumers.

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Building on momentum from its “Movin’ on Up” Super Bowl ad and past marketing campaigns, Apartments.com will release 10 ads total throughout 2016 syndicated across cable, sports, primetime and social media platforms. All the spots were directed by the talented Bob Odenkirk, also know as Saul Goodman or the lovable but flawed Jimmy McGill. The “Breaking Bad” and “Better Call Saul” star came to the director’s chair ready to pump the ads full of creativity and humor.