InsideTech: KW team leader builds better-managed database, LeadJenny

  • In this inaugural column, Inman tech reviewer Craig Rowe interviews Mark Murray, team leader at Keller Williams and managing partner in LeadJenny, a database management and marketing solution.
  • The idea behind LeadJenny's solution is, "Let's create a system that effectively manages the databases we have first, as opposed to paying for online leads that only convert at 2 to 3 percent."
  • The best source of new business is the business you've already done.

LeadJenny was developed by Mark Murray of Keller Williams in Amarillo, Texas, to nurture databases and send personalized marketing touches.