AgentTechnology

InsideTech: KW team leader builds better-managed database, LeadJenny

Looking at online lead generation from an agent's perspective, Mark Murray built a better way to keep in touch
  • In this inaugural column, Inman tech reviewer Craig Rowe interviews Mark Murray, team leader at Keller Williams and managing partner in LeadJenny, a database management and marketing solution.
  • The idea behind LeadJenny's solution is, "Let's create a system that effectively manages the databases we have first, as opposed to paying for online leads that only convert at 2 to 3 percent."
  • The best source of new business is the business you've already done.

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. InsideTech is a new agent interview series in our Select Membership Tech Review space that highlights how agents are using specific technology products and gadgets to better their business. In this inaugural column, I speak with Mark Murray, team leader at Keller Williams in Amarillo, Texas, and a managing partner in LeadJenny, a database management and marketing solution. Like many agents nationwide, Murray's team wasn't struggling with reaching its database; it struggled with reaching the right people in it. After a group discussion on the topic at the most recent Keller Williams Family Reunion, he decided to do something about it. Craig Rowe: Thanks for joining me, Mark. Tell me a little about your real estate practice. Mark Murray: Well, I started as an agent with Keller, still am, but now I'm in the management level as well. Our team did 151 units las...