AgentTechnology

InsideTech: KW team leader builds better-managed database, LeadJenny

Looking at online lead generation from an agent's perspective, Mark Murray built a better way to keep in touch
  • In this inaugural column, Inman tech reviewer Craig Rowe interviews Mark Murray, team leader at Keller Williams and managing partner in LeadJenny, a database management and marketing solution.
  • The idea behind LeadJenny's solution is, "Let's create a system that effectively manages the databases we have first, as opposed to paying for online leads that only convert at 2 to 3 percent."
  • The best source of new business is the business you've already done.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. InsideTech is a new agent interview series in our Select Membership Tech Review space that highlights how agents are using specific technology products and gadgets to better their business. In this inaugural column, I speak with Mark Murray, team leader at Keller Williams in Amarillo, Texas, and a managing partner in LeadJenny, a database management and marketing solution. Like many agents nationwide, Murray's team wasn't struggling with reaching its database; it struggled with reaching the right people in it. After a group discussion on the topic at the most recent Keller Williams Family Reunion, he decided to do something about it. Craig Rowe: Thanks for joining me, Mark. Tell me a little about your real estate practice. Mark Murray: Well, I started as an agent with Keller, still am, but now I'm in the management level as well. Our team did 151 units las...