Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. The first thing we do after hearing the name of a company, person or product is run straight to the Internet. As such, I landed on the website of an agent while conducting due diligence prior to an interview. Or I thought it was his website. I'm still not sure. It was a big Keller Williams regional portal or something. Out of date. Inconsistent. Utterly tedious. My hope is that this office is currently doing some due diligence of their own into web design firms. Here are three must-haves to include when you do undertake that website overhaul. 1. Individual listing pages Complete and shareable web pages for every listing under your shingle should be on your website. Brokerages should have a formal business process in place that takes new listing agreements and turns them into searchable, visually literate home information pages. It should be done...
- True mobility, simple search and individual listing pages should be showcased on any real estate office's website.
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Take a deep real estate technology dive, Aug 7, 2017