MarketingNews Brief

Did a Beverly Hills agent take over Coachella geotags?

Concertgoers got a surprise when Rami Atherton's name showed up all over their social media posts
  • When Beverly Hills agent Rami Atherton's name appeared all over their Facebook and Twitter posts, Coachella attendees were more than a little confused.
  • Atherton says he has nothing to do with the geotag hack, and he has no idea how it could have happened.
  • The hacker created a second Facebook page with Atherton's name in an apparent attempt to take over the Coachella -- Weekend 2 geotag, but the page was shut down.

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Coachella is one of the most popular music festivals across the globe. Each year, thousands of musicophiles travel to California's scenic Indio Valley to experience two weekends of once-in-a-lifetime reunions (e.g. Outkast), innovative performances and other "delights." Of course, those who are able to make it to the festival want the whole world to know via social media. But, concert goers got quite a surprise this year when their Coachella posts were tagged with a mysterious name -- Rami Atherton. Rami Atherton is a property agent with Nourmand and Associates, a brokerage that serves Beverly Hills, Brentwood and Hollywood. When concertgoers geotagged their Facebook and Twitter posts with "Coachella — Weekend 1," Rami's name would appear once the post was published. Apparently, TV producer Buzz Chatman was one of the first to point out Atherton's geotag takeover and alert others. "That is some sneaky s—," said Chatman, 42 in an interview with Pret-a-Report...