InsideTech: Realty One’s Greg McClure on the paperless brokerage, consumer trends

The founder of Smart Click Realty technology tells all -- industry tech adoption, software needs and the rise of mobile
  • Mobile devices are the desktop computers of this generation. Agents need to adapt accordingly or plan to lose out.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Greg McClure, founder of Smart Click Realty InsideTech is a new agent interview series in our Select Tech Review space that highlights how agents are using specific technology products and gadgets to better their business. In this interview, I caught up with Greg McClure, CEO and broker of Realty One Group Complete in Rocklin, California, just northeast of Sacramento. McClure founded Smart Click Realty (SCR), an independent brokerage that focused on leveraging technology for clients. Considered an early adopter and a proponent for industry innovation, Greg now pushes software adoption and social media benefits for the fast growing Realty One brand. Craig Rowe: Let's get into it. Tell me about Smart Click, its impetus and how it was received. Greg McClure: I started SCR about 10 years ago in my garage with one agent and one assistant. It was born out of a ...