What's the real impact of an environmentally certified home?

  • People are more aware of the environment, and they want to do their part in improving it.
  • Many people make green home improvements or buy certified homes to reduce their carbon footprint, but they may not be making the impact they think they are.
  • There are more cost-effective ways, such as buying green electricity, that make a bigger impact than having a certified home. To stay relevant, certification programs need to have stricter base standards.

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For those who are new in their environmental awareness, one of the first things they look to change is their home, whether it’s through home improvements, such as installing energy-efficient appliances and solar panels, or moving into a new, environmentally certified home. New research highlights the gap between what people believe to be environmentally conscious actions and their actual effect on the planet.