MLS & AssociationsTechnology

Zillow’s Retsly Connect: The upshot for agents and brokers

Russ Cofano, Bob Hale and Victor Lund weigh in on how Retsly Connect could influence the industry

Last week, Zillow announced Retsly Connect, which gives real estate agents access to a wide array of MLS management tools. Three industry experts weigh in on how Retsly Connect could influence the real estate industry. Russ Cofano Russ Cofano is an executive-level strategist with Cofano Consulting; he has decades of experience in the real estate industry as the former senior vice president of industry relations at Move, Inc. | realtor.com and the former CEO of Missouri Realtors. Let’s be clear. Zillow Group’s (ZG's) Retsly Connect product is not analogous to Upstream. It is far more conceptually in line with RPR’s (Realtors Property Resource's) AMP (Advanced Multilist Platform) product, at least in the context of providing brokers and their agents with flexibility in how they might access MLS data. If you call that “front end of choice,” MLS technology purists might point out that Retsly Connect does not include “add/edit” and for that reason, it does not...