How quick and reliable are portal listing alerts?

A W&R Studios study says its Cloud Streams tool beats Zillow, Trulia,, Redfin and others
  • W&R Studios conducted a study finding that its Cloud Streams listing alerts were faster and more reliable than those of Zillow, Trulia,, and other portals.
  • Inman sent the tested portals a copy of the study data. Most said little or nothing to refute the findings.
  • How fast homebuyers learn about a property may mean the difference between whether they get it or not, especially in a fast-moving seller's market.

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When a home search becomes serious, one of the first things a buyer does is sign up for saved search alerts on the most popular listing sites. Then she watches her inbox like a hawk. The speed at which she learns about a particular home can mean the difference between buying it or not -- especially in a fast-moving seller's market. But when it comes to listing alerts, not all sources are created equal. W&R Studios, maker of MLS listing alert tool Cloud Streams, has conducted an internal study finding that Cloud Streams' alerts are faster and more reliable than those of Zillow, Trulia,,, Redfin, Estately and a regional brokerage site, Cloud Streams is a tool that allows agents to sign their clients up for "real-time" listing alerts via email or text message for new listings matching their search criteria or listing status or price changes. Cloud Streams' product is available to 362,000 agents in 40 MLSs. Eight of those MLSs have...