How quick and reliable are portal listing alerts?

  • W&R Studios conducted a study finding that its Cloud Streams listing alerts were faster and more reliable than those of Zillow, Trulia, realtor.com, and other portals.
  • Inman sent the tested portals a copy of the study data. Most said little or nothing to refute the findings.
  • How fast homebuyers learn about a property may mean the difference between whether they get it or not, especially in a fast-moving seller's market.

The speed at which a homebuyer learns about a particular home can mean the difference between getting it or not. But when it comes to listing alerts, not all sources are created equal.