While consumer-facing property search portals continue to push usability boundaries with total website overhauls and fancy features, the MLS user experience remains more like something out of 1999. W+R Studios hopes to change that with this week's launch of Cloud MLX, a modern front-end MLS interface. "Our goal with Cloud MLX is to handle 90 to 95 percent of what an agent does on the MLS every day," said co-founder Greg Robertson. As the company's newest product, Cloud MLX integrates seamlessly with W+R Studios' current offerings: Cloud CMA (an online property report generator) and listing alert service Cloud Streams. Source: Cloud MLX demo video "We started W+R Studios because it was apparent that consumers had better access to tools than real estate professionals, and that was unacceptable,” said Dan Woolley, co-founder of W+R Studios, in a press release. “Cloud MLX continues our mission of giving real estate professionals better tools to help them grow their ...
- This week W+R Studios launched Cloud MLX, a modern front-end MLS interface, currently compatible with any RETS database.
- The platform offers instant messaging between agents, the ability to easily share properties with clients, hashtag organization, map search functionality and more.
- Agents will still be required to input listings directly into the MLS, and a few search parameters are not available on the Cloud MLX platform.
- The company hopes to bring agent-facing products up to speed with those tools created for consumers.