MLS & AssociationsTechnology

Will Upstream and the Broker Public Portal steer agents away from Zillow?

Project backers say they will not influence where brokers list properties
  • Leaders of industry initiatives Upstream and the Broker Public Portal say they will not influence whether agents or brokers list on websites such as Zillow, Trulia or realtor.com.
  • A regulatory agency in the UK has published an open letter to agents warning them not to collude with competing agents about which portals they will use.
  • Real estate agencies in the UK have gotten together to create an industry-run portal, OnTheMarket.com, that requires agents to only list on one of the other two major portals in the country, Rightmove and Zoopla.

Earlier this year, Upstream board member Cary Sylvester started a presentation on the broker data platform with these words: "It is not an evil plot." It's no secret that some in the industry believe the project -- backed by powerhouses such as Keller Williams, Coldwell Banker and HomesServices of America -- is an attempt to concentrate housing information to broker-controlled locations on the internet and collectively cut out third-party sites such as Zillow, Trulia and realtor.com. KW's Cary Sylvester on Upstream: "It is not an evil plot." #ClareityWorkshop pic.twitter.com/TAgMjSBBAP — Andrea V. Brambila (@InmanAndrea) February 25, 2016 But both Upstream and another real estate industry initiative with some of the same backers, the Broker Public Portal, say they have no intention of encouraging agents or brokers to avoid the use of such sites. "That would be an anti-trust issue and would not serve the Upstream members," Sylvester, also a vice president at Keller Wil...