Will Upstream and the Broker Public Portal steer agents away from Zillow?

  • Leaders of industry initiatives Upstream and the Broker Public Portal say they will not influence whether agents or brokers list on websites such as Zillow, Trulia or realtor.com.
  • A regulatory agency in the UK has published an open letter to agents warning them not to collude with competing agents about which portals they will use.
  • Real estate agencies in the UK have gotten together to create an industry-run portal, OnTheMarket.com, that requires agents to only list on one of the other two major portals in the country, Rightmove and Zoopla.

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Earlier this year, Upstream board member Cary Sylvester started a presentation on the broker data platform with these words: “It is not an evil plot.” It’s no secret that some in the industry believe the project — backed by powerhouses such as Keller Williams, Coldwell Banker and HomesServices of America — is an attempt to concentrate housing information to broker-controlled locations on the internet and collectively cut out third-party sites such as Zillow, Trulia and realtor.com.