• Profanity is immature.
  • Don't offer insulting incentives along with the sale of a home.
  • Remember what you're selling.

Ready to amp up your real estate marketing efforts and dominate this spring market? We all know that creative marketing is needed to differentiate yourself from the competition. From SEO to Facebook to growth hacking, understanding the full marketing stack online is paramount. While you are coming up with a way to share your message, be sure to steer clear of these horrible real estate marketing ideas!

  1. Insulting freebies
  2. Profanity
  3. Suggestive photos
  4. Wonky MLS pics
  5. Random offers
  6. Too good to be true offers
  7. Confusing language
  8.  Inappropriate(?) imagery

At the end of the day, we’ve got to give them credit for thinking out of the box and doing something different!

Debbie Biery is the Expansion Ambassador with eXp Realty. You can follow her on Twitter or LinkedIn.

Email Debbie Biery.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription