Marketing

8 horrible real estate marketing ideas you must avoid (and laugh at!)

Let's give them a hand for thinking outside the box
  • Profanity is immature.
  • Don't offer insulting incentives along with the sale of a home.
  • Remember what you're selling.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Ready to amp up your real estate marketing efforts and dominate this spring market? We all know that creative marketing is needed to differentiate yourself from the competition. From SEO to Facebook to growth hacking, understanding the full marketing stack online is paramount. While you are coming up with a way to share your message, be sure to steer clear of these horrible real estate marketing ideas!

  1. Insulting freebies
  2. Profanity
  3. Suggestive photos
  4. Wonky MLS pics
  5. Random offers
  6. Too good to be true offers
  7. Confusing language
  8.  Inappropriate(?) imagery

At the end of the day, we’ve got to give them credit for thinking out of the box and doing something different!

Debbie Biery is the Expansion Ambassador with eXp Realty. You can follow her on Twitter or LinkedIn.

Email Debbie Biery.

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