Just give me 5 stars: The real deal with agent reviews

  • Agent reviews are all the rage. Everyone has them, and everyone wants 5-star reviews.
  • Many times, the people who review agents are first-time homebuyers or sellers, and they say that in the review. What makes them qualified to judge an agent?
  • Many agents claim that their 5-star ratings get them more business, but I have to wonder how true that is.

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I have been thinking about agent reviews again because they have been in the news, well not in the national news or anything but in the real estate news. According to industry experts, real estate agents are supposed to embrace agent reviews without regard to where they are housed or how they are designed.