Online brokerage trades slice of commission for airline miles

  • FlyHomes is a new real estate brokerage that offers Alaska Airlines frequent flyer miles equivalent to the purchase price of the home ($500,000 equals 500,000 points).
  • The homebuying process is done completely online, and allows consumers to choose the level of involvement that FlyHomes team will have throughout the process.
  • FlyHomes co-founder Stephen Lane says this approach is geared toward millennial buyers who want to own their experience and are looking for something better than a cash-back discount.
  • FlyHomes is available in Seattle and Boston, and will be entering the Silicon Valley market next month.

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A less-than-satisfactory homebuying experience spurred Stephen Lane to create FlyHomes, an online discount real estate brokerage that seeks to put millennials in the homebuying pilot’s seat while offering the unique incentive of frequent flyer miles.