How to capture a new generation of clients

Two top producers talk about pooling their resources and get detailed on their affluent millennial buyer.
  • Getting together with another top producer can work if you have complementary markets and expertise.
  • Luxury millennial buyers want all the facts and figures on their properties and appreciate honesty.
  • Millennial luxury buyers are concerned about the land value of their property.

What do you do when you are competing with another top producer in the office, taking it in turns to win the No. 1 sales spot? In the case of Dallas-based Christy Berry and Jonathan Rosen, both executive vice presidents at Briggs Freeman Sotheby’s International Realty, they decided to pool their resources and start their own team, The Rosen Berry Real Estate Group, at the company.