How growing brokerages can avoid getting stale

  • Your agents will notice and appreciate personal touches from the company heads.
  • Consider work-life balance -- close the office for a day or do something else to give your employees a break.

WASHINGTON, D.C. — Getting a seat at the big boys’ table is the goal for almost every brokerage — but for those lucky enough to get there, a common downfall for many is losing innovation. In an age when products older than three months are old news and the word “startup” carries a certain sexiness to it, growing a real estate brokerage while maintaining a fresh approach is critical for acquiring both listings and top talent.