Brokerage

How growing brokerages can avoid getting stale

  • Your agents will notice and appreciate personal touches from the company heads.
  • Consider work-life balance -- close the office for a day or do something else to give your employees a break.

Ariosa (middle) and Menkiti (right) at Inman Connect on the Road in D.C. WASHINGTON, D.C. -- Getting a seat at the big boys' table is the goal for almost every brokerage -- but for those lucky enough to get there, a common downfall for many is losing innovation. In an age when products older than three months are old news and the word "startup" carries a certain sexiness to it, growing a real estate brokerage while maintaining a fresh approach is critical for acquiring both listings and top talent. Speaking at Inman Connect on the Road in Washington D.C., top brokerage leaders Cindy Ariosa and Bo Menkiti spoke on the importance of interacting with agents and updating a company's approach as it grows. Ariosa, who had to leave early to throw out the first pitch for a Baltimore Orioles game, is a regional vice president for Long & Foster and manages over 45 offices throughout Maryland. Such an honor at Camden Yards is reserved for local celebrities -- and the same reasons ...