How agents and brokers should think about listing data

  • Predictive analytics will help consumers find the right house and help agents know when people are going to sell and buy.
  • Agents have more context and understanding of consumers with data analytics.
  • Countless opportunities with artificial intelligence will come to market soon.
  • The broker owns the listing data, but there are nuances about ownership when you have a collection of data.

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Celeste Starchild is part of the leadership team at Move, Inc., that oversees the development of professional software tools and services. Senior Vice President of Professional Software, she has a successful track record in technology services, product development, sales and marketing, business development, and data security, and is the recipient of the 2015 Inman Innovator Award.