6 rules of postcard marketing for agents

  • Establish a goal, and measure short- and long-term results.
  • Clearly state how you’d like to your audience to respond to your campaign.
  • Create a powerful connection by understanding and addressing the needs and concerns of your audience.

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Although real estate postcards might not currently garner as much buzz as the latest social media platform, they’re one of the most reliable ways to generate leads, sales, and clients for your real estate business.