5 superhero actions to sweep your real estate clients off their feet

You don't need a fancy getup or flying abilities to make a real difference in someone's life
  • The best way to snag a client is to be a superhero.
  • Real estate superheros provide value that 'saves the client's day.'
  • It could be as simple as helping a first-time buyer figure out down payment solutions, helping a widow with a reverse mortgage or saving someone from foreclosure.

Agents spend millions of dollars on lead generation companies, sending out postcards, cold-calling, holding open houses and a host of other activities. But what if there was a way to generate a customer for life with just one single action? Every agent has certain critical moments in his or her career when he or she can make a tremendous difference to one of their clients. These extraordinary moments can create customers for life.