Eric's Stories

Maintaining a competitive position in the real estate industry requires consistent process improvements. We’re all trying to find more hours in the day. And though marketing is an essential business practice, spending your valuable time on it often takes a back seat to nurturing and delivering results to clients.

Nov 24

There’s much more to real estate marketing than finding buyers for your clients’ homes. One of the toughest parts of selling real estate is showing prospects that you’re the best choice available to sell their home successfully.

Sep 8

How many times should I advertise? This is a common question, as some agents and brokers are new to direct marketing might have a hard time understanding the time-tested methods that result in positive return on investment and increased inbound leads.

Aug 17

Although real estate postcards might not currently garner as much buzz as the latest social media platform, they’re one of the most reliable ways to generate leads, sales, and clients for your real estate business.

Jun 14

There’s been a lot of buzz lately around capturing the buying power of baby boomers, as mentioned in the Inman two-part series, “How to tap into the next big ‘boomer’ wave.” Did you know that baby boomers control 70 percent of all disposable income? The baby boomer demographic is arguably one of the best age groups to target because of its significant buying power. So when marketing to this target audience, it’s worth mentioning that this group has a high direct mail response rate.

May 23

Many agents make the mistake of building their sphere of influence — networking with influential people, connecting with customers to ask for referrals and more — only to let their network grow cold and inactive. Here are four simple ways to stay in touch.

Apr 7