OpinionAgent

Why the MLS might be your best defense against Zillow

But only if we act fast
  • MLS systems can be the centralized location for creating technological innovation.
  • MLS systems can be the most efficient disseminating point for technologies.
  • Either remove any barriers immediately inhibiting the MLS systems and brokers, or die in the viciously competitive, speed-of-light technology environment real estate has become.

There are two immense and immediate problems in the real estate industry, and one near-future problem can be solved by the MLS systems acting as the market innovators. But the window of opportunity to execute is nearly closed, and once this opportunity is lost it will never be available again. I inadvertently identified and framed what might be the absolute crux of why all real estate brokers, from the largest franchise to the single broker office, have lost so much power and mindshare in the real estate marketplace. Zillow Group has a lot of centralized cash -- over $1 billion worth, and it's being used to enact the design, development and dissemination of technology innovations. This centralized focus of money and invention gives the company an extraordinarily unfair advantage over what we as an industry erroneously perceive as 1.2 million united brokers. From my “newly enlightened perspective,” there are not 1.2 million united brokers because there is no centralized ...