New technology initiatives are reshaping the future of broker relationships with MLSs. The sheer magnitude of the changes coming to the MLS portion of our industry is creating uncertainty for some and unease for others. These initiatives are complex. That’s why many agents, and even brokers, simply avoid them. It’s what we were taught: If the MLS is working, there’s no need to investigate further. Get back to business. That focus is not selfish or small-minded -- it’s a virtue to salespeople. These are historic times, though. Brokers and vendors are driving the creation of tools that will radically change our industry’s data delivery system -- streamlining and enhancing it significantly. These efforts will require not only understanding, but broad, demonstrative support by the broker community to come to fruition. If we’re going to make intelligent decisions about the future of the MLS, we need to understand it. Many agents don't know how their MLS works, le...
- Brokers need to understand the new initiatives changing the way we work with MLSs.
- New tools can create efficiency and improved data storage and analytics for brokers and vendors.
- Consumers will have access to broader, more accurate information and tools.
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