Dustin Brohm of SearchSaltLakeCity.com joins Homesnap’s Gayle Weiswasser to talk about using Snapchat to create both marketing content and fun social media to build a strong set of followers — who can easily turn into clients — without making them feel pressured.

Dustin Brohm is an Inman contributor, Salt Lake City Realtor and the founder of SearchSaltLake.com. You can follow him on Facebook and Snapchat (dustinbrohm).

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