Should real estate agents cultivate their own brands?

  • There is never a one-size-fits all approach to marketing; it should be an individual decision.
  • The value of a broker's brand can impact the need for an agent to have his or her own brand.
  • Agents looking to build equity and ownership in their marketing should create their own brand.

Power up your Indie Brokerage
Don't miss our Indie Broker Summit SF, July 17, 2018

There is seldom a one-size-fits all response when it comes to marketing, so the answer to my question requires some elaboration. The key lies in understanding the pros and cons, so that a real estate agent may make the best decision. However, before discussing the pros and cons, I feel that it is necessary to analyze the broker’s perspective.