Why win-win always trumps win-lose

  • Researchers have concluded that winning can be as dangerous as losing.
  • Increased cortisol levels are associated with stress-related diseases like cancer and heart disease.
  • To break the up-down spiral and escape the win-lose game, step into the realm of possibility.

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In elections and sports, there is only one winner. Playing win-lose in your real estate business, however, is a losing proposition for all involved that traps you in a dangerous up-down spiral. On the other hand, playing win-win opens up a world of possibility for obtaining a positive outcome for both you and your clients.