How to recognize the ‘oh shift’ moment in your business

It can make or break your career
  • Most top producers will say the biggest "oh shift" moment was not hiring an assistant sooner.
  • The rule of thumb is that you need one team member for every 50 transactions.
  • When it comes to “oh shift” moments, the sooner you can take action, the better off you will be.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Your real estate career is punctuated with “oh shift” moments, where your choice can make or break your business. How can you recognize and then make the best of these pivotal moments? What is an “oh shift” moment? It could be the moment you walk away from a listing because the seller asked you not to disclose a serious problem. It might be the moment you spot that the inventory is increasing rapidly, and you help your sellers shift from expecting multiple offers to pricing properties realistically to avoid chasing the market down. It could also occur when your MLS changes providers, you face new regulatory requirements such as TRID or your favorite technology provider changes their platform or goes out of business. An 'oh shift' to tripled profitability I recently had a conversation with Meghan Vost, the CEO and owner of Avenue West Phoenix. The Avenue West model helps clients locate properties suitable for the corporate housing market and manages the properties for th...