We hear every excuse in the book when it comes to agents not following through on their marketing. Agents begin with a great idea, one they can’t wait to implement, but then they do not follow through. The good news is that for every excuse we’ve heard, there's always a solution. Excuse 1: I don’t know what to do. If you aren’t sure what to do, start with a plan. A marketing plan that you strictly adhere to is a great way to overcome this hurdle, particularly if the marketing plan details when and how each piece of the strategy is to be executed. Include as many details as possible. You’ll first want to begin by thoroughly understanding your value; this is when that SWOT (strengths, weaknesses, opportunities and threats) analysis you learned in school comes in handy. Next, and before you begin to plan what you will do, you’ll need to conduct a thorough analysis of your audience. What does your target audience look like in terms of age and family structure? What i...
- When agents are unsure of how to begin their marketing, a detailed strategy is a good place to start.
- If you aren’t sure where your time is going, track your hours.
- For agents whose excuse is a lack of money, better budgeting is the answer. Budgeting the year before will help marketing dollars have a greater impact.