We hear every excuse in the book when it comes to agents not following through on their marketing. Agents begin with a great idea, one they can’t wait to implement, but then they do not follow through. The good news is that for every excuse we’ve heard, there’s always a solution.
- When agents are unsure of how to begin their marketing, a detailed strategy is a good place to start.
- If you aren’t sure where your time is going, track your hours.
- For agents whose excuse is a lack of money, better budgeting is the answer. Budgeting the year before will help marketing dollars have a greater impact.