• When agents are unsure of how to begin their marketing, a detailed strategy is a good place to start.
  • If you aren’t sure where your time is going, track your hours.
  • For agents whose excuse is a lack of money, better budgeting is the answer. Budgeting the year before will help marketing dollars have a greater impact.

We hear every excuse in the book when it comes to agents not following through on their marketing. Agents begin with a great idea, one they can’t wait to implement, but then they do not follow through. The good news is that for every excuse we’ve heard, there’s always a solution.

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