Last fall, I talked about the Top 5 places you should spend your lead generation budget…and it was a really popular article. I completely understand why it was so popular. Lead generation is so important, and we are inundated with shiny objects all around us -- constantly vying not only for our attention, but also for our money. But most of the time, what we should be spending our money on really doesn’t change. Not as much as the world around us changes, anyway. The problem is, we are led astray by other people’s idea of what we should do with our money. We're told that a multitude of (useless) things are important and fed ideas that sound good, but in reality, are detrimental to our real estate businesses. The struggle is real. We are unsure of our exact goals for our businesses, and thus we are unsure what we need to do to get there -- and thus we are tossed around like a boat without a rudder in the sea of shiny objects. What's your goal? I’m going to m...
- CEOs don’t outsource strategy, so why are so many real estate agents okay with outsourcing the most important element of their business?
- Throw away the myth that “getting your name out there” brings in business. It doesn’t.
- Instead of trying to explain to people why you are different, leverage your website to show them you are different.
- We must stop falling for the “touch your leads X number of times” lie. It's not about the "touch."