Try to cover the five key points in your first conversation with an online lead, said Veronica Figueroa, broker-owner at Re/Max Innovation in Florida. The broker’s real estate agents use the LP-MAMA script, which ensures every conversation covers location, price, motivation, approval, mortgage and agent. Ideally, it should also finish with a scheduled appointment.
The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills