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Best scripts and emails that are working with online leads

3 experts gave their top tips for using technology

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SAN FRANCISCO -- Try to cover the five key points in your first conversation with an online lead, said Veronica Figueroa, broker-owner at Re/Max Innovation in Florida. The broker's real estate agents use the LP-MAMA script, which ensures every conversation covers location, price, motivation, approval, mortgage and agent. Ideally, it should also finish with a scheduled appointment. Figueroa, whose real estate team's numbers have doubled since last year, puts this down to responding to inquiries within the optimal five minutes. Her business has a concierge manager rather than an inside sales agent (ISA), and she is in the process of implementing a backup "mini-ISA," she said. Each team member receives 35 to 40 leads a month. As well as using BoomTown for client communication, Re/Max Innovation texts leads through MightyText, which allows the business to send out multiple texts to different people. "We can hold multiple conversations at once, manage external messages ...