Marketing

In defence of open houses

Are open houses still a viable marketing tactic?
  • Not all homebuyers are tech savvy and interested in finding their home virtually, and open houses give buyers a physical feel to a space and its surroundings.
  • Agents should encourage buyers to ask them questions as well as themselves while walking through an open house.
  • Open houses give agents the opportunity to connect with an individual in-person and collect helpful information to keep in touch in the future.

Matt Valentine / Shutterstock.com In the age of video tours and 3D tours, arguments grow more heated over whether open houses are still a good use of time or not. According to one Re/Max broker, they are a very good use of time for homebuyers, especially those just getting their feet wet in the market. Because not everyone is into the new shiny tech trend or gadget (even millennials), old school practices like open houses are still great marketing and networking tactics. Open houses help identify wants and needs “When folks start house hunting, what they want often isn’t clear to them, and open houses can help clarify their thinking," said Paul Booth of Re/Max 10 in Palos Park. "That’s especially true with couples, because while both may agree it’s time to move, they may not have a shared vision of their new home. Buyers need to vocalize what they want to each other and to their Realtor, and visiting open houses helps that happen." Physically being inside of a home ...