Why Instagram Stories means more for real estate than you think

Did the social media platform's new feature just kill Snapchat?
  • Now that Instagram offers ephemeral messaging also called “Stories,” but with an easier-to-navigate format and way more users, what does it mean for Snapchat?
  • The best part about trying new things is the feedback the experience gives you. Shift happens.

The real estate industry knows a thing or two about change, for better or for worse. Access to data and property information is as easy as pulling out my iPhone. It seems like every week we hear about a new app, platform or social network that’s “indispensable” for leveling up lead generation or building brand awareness — all the while creating a digital dizziness that can make your head spin.