OpinionTechnology

Why Instagram Stories means more for real estate than you think

Did the social media platform's new feature just kill Snapchat?
  • Now that Instagram offers ephemeral messaging also called “Stories,” but with an easier-to-navigate format and way more users, what does it mean for Snapchat?
  • The best part about trying new things is the feedback the experience gives you. Shift happens.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

The real estate industry knows a thing or two about change, for better or for worse. Access to data and property information is as easy as pulling out my iPhone. It seems like every week we hear about a new app, platform or social network that’s “indispensable” for leveling up lead generation or building brand awareness -- all the while creating a digital dizziness that can make your head spin. During Inman Connect San Francisco last week, some big news dropped -- Instagram Stories killed Snapchat! As an avid snapper, a little piece of my social media-loving heart dropped at the thought of being pushed out of the cool kids' club. Now that Instagram offers ephemeral messaging also called “Stories,” but with an easier-to-navigate format and way more users, what does it mean for all of us who grew our audiences and connected with fellow chatmasters? How could they clone something so unique and so untouchable? Simple -- it’s called innovation, and we just l...