Marketing

How to tell your story in a noisy world

Gary Vee laid it all out for the ICSF crowd on Thursday

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

SAN FRANSISCO -- "My career has been predicated on day trading attention," said Gary Vaynerchuk. That means finding where your audience is and talking to them there, he noted at Inman Connect San Francisco, where he gave the keynote speech on Thursday morning. And that's something that everybody can learn from -- especially people who use Instagram, Snapchat and other new technologies designed to help capture audience attention. "You know that attention can shift in minutes," he said. "We are living through the biggest communication shift since the printing press," he added. "Every single person in this room, including myself, is grossly underestimating how big of a shift this is." Complacency is your enemy Have you become complacent or romantic about your business? Stop it, Vaynerchuk said -- because when something works, our human tendency is to hold on tight to it. "It is devastating to me that Twitter doesn't hold the attention that it did six or seven years ago," he ...