This year’s CEO Connect took place at One Hacker Way -- Facebook’s Global Headquarters in Menlo Park, California. And if you want to raise the bar on how you use Facebook, capitalize on what the experts at Facebook say works. One out of every five minutes is spent on either Facebook or Instagram, which is more than Snapchat, Pinterest, LinkedIn, Twitter, Google, AOL and Yahoo combined. This means that if you are not using Facebook and Instagram, you are ignoring the most important online lead source on the planet. Engage in hacking To understand the Facebook culture, you must first understand Facebook’s “hacker” mentality. According to Keith Watts, the U.S. Industry Manager for Facebook, “hack” means to grow, improve or integrate something new into its existing culture or platform. Facebook regularly holds hackathons where a few hundred of its engineers join forces in all-night coding sessions. The one rule is that you have to work with a skill and in...
- If you are not using Facebook and Instagram, you are ignoring the No. 1 online lead source.
- 99 percent of people online are using SMS or sending text messages.
- Today, 20 percent of the time spent online is spent watching videos, and 100 million hours of video is watched daily on Facebook alone.