It’s 11 a.m. and brunch is calling your name. But instead of meeting your friends for breakfast tacos, you’ve got to get your game face on — and it’s not to cheer on your favorite football team. Signs and balloons in hand, you’re out the door for this afternoon’s big hoorah: Open House Sunday. Love them or hate them, to many in the business these regular marketing events are a “necessary evil,” while others put a more positive spin on this opportunity to interact with their community.
I have been experimenting with Google cards on my smartphone for over a year now. I have agreed to let Google have access to my GPS and internet search history, and in exchange, it makes suggestions for events, traffic updates, news and even movies, books and TV shows that I might enjoy.