How one agent made his name as a media entrepreneur

After struggling to stand out, Ben Hirsh created the 'digital heart' of his city with a flourishing community news site
  • Remember, as an agent you are a media company.
  • Be prepared to give away a lot of value to attract people to you.
  • Not every successful agent should build a team if selling houses is what really drives you.

Real estate agent Ben Hirsh just “wasn’t Buckhead enough” to snag a $3 million listing in Atlanta’s affluent uptown district, known for its large single-family homes, top-notch shopping and the finest restaurants — all with dense forest views. An inferior agent was appointed instead for her good social connections, he says. But the lost battle was the impetus he needed to win the war.