How one agent made his name as a media entrepreneur

After struggling to stand out, Ben Hirsh created the 'digital heart' of his city with a flourishing community news site
  • Remember, as an agent you are a media company.
  • Be prepared to give away a lot of value to attract people to you.
  • Not every successful agent should build a team if selling houses is what really drives you.

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Real estate agent Ben Hirsh just "wasn't Buckhead enough” to snag a $3 million listing in Atlanta’s affluent uptown district, known for its large single-family homes, top-notch shopping and the finest restaurants -- all with dense forest views. Ben Hirsh An inferior agent was appointed instead for her good social connections, he says. But the lost battle was the impetus he needed to win the war in what’s sometimes called the Beverly Hills of the South. "It ripped me apart. I hung up, devastated. I thought: ‘I need to get,'" Hirsh said. He sent another email to the developer who owned the domain, remade his last offer and he finally agreed. Hirsh sealed the purchase two years ago -- for a six-figure sum -- then created an elegantly designed news website in the same name as the community he hoped to infiltrate. "My goal is to provide interesting information to anyone who lives in Buckhead or wants to live in Buckhead," he said. And it seems...