.Homes domain could help agents stand out -- but it'll cost them

Geographic domain names, such as NYC.homes, will be up for grabs -- for a price
  • For $150 per year, agents and brokers can buy a .homes website domain to make plain to online consumers what they offer.
  • The company says it will build trust with consumers and search engines by offering only home-related content on sites with .homes URLs.
  • The .homes domain could be more attractive to agents, brokers, associations and MLSs than the new .realtor domain, which has more restrictive registration rules.

Missed out on your preferred site address under the .com domain? Real estate agents and brokers now have the opportunity to buy a new home on the Web under a domain that could instantly clue consumers in to what they do: .homes.