Marketing

The 5 essential pillars of a lead-generating real estate blog

These aren't super complicated or hard -- but they will be critical to your end results
  • Your actions must be rooted in the right strategy so that you are converting leads before they come into your pipeline.
  • There is a process that you can go through that makes blogging a breeze. But when you don’t use these tools or understand this process, blogging becomes drudgery.
  • Putting out canned content will work against you in a multitude of ways.
  • MAS is an acronym for measure, analyze, scale. Always be measuring, analyzing and scaling.

If you want a business that builds know, like and trust relationships before they come into your lead pipeline and eliminate the awkward follow-up calls trying to convince uninterested, unmotivated people that they need you, then you need to blog -- but with a caveat: You’ve got to blog with the right strategy. So today, let’s dive into that strategy -- the five essential pillars of a lead-generating real estate blog. Pillar No. 1: You’ve got to know and implement the right strategy Not just any strategy: Your actions must be rooted in the right strategy. Instead of constantly trying to figure out how to convert your incoming leads, you are converting them before they come into your pipeline. What do I mean? I mean that when you know how to blog strategically, you build know, like and trust relationships with people you’ve never met -- so that when they do call or email you, they are connecting with you to schedule an appointment. They aren’t calling yo...