I’m on a soapbox and I’m very feisty. What am I feisty about? Email! Well actually, I’m feisty about real estate agents killing their opportunity to leverage email marketing because they keep doing this one thing. The reality is that this has been going on for years, nearly two decades in fact, and I don’t know if it’s ever going to stop.
- Emailing your entire contact list should never be done -- ever.
- Claiming ignorance of the CAN-SPAM act doesn’t absolve us of the consequences.
- Building a list of people who want to be on your list is your top priority.