Congratulations! You've 'hacked' your business to death

Trying to chase ever-changing algorithms -- or shortcuts -- will destroy your business
  • Stop searching for the perfect post or the hot new SEO trend. They don’t exist. In fact, what’s “hot” today, kills you tomorrow.
  • You must consistently be valuable. You must consistently be relevant. You must always be building relationships.
  • When you say you don’t have time to be consistent, and you’re spending time chasing hacks, magic bullets and shiny objects -- you’re lying to yourself.

Have you heard that you should be commenting on all kinds of blogs so that your own website gets pushed up in ranking? Have you heard that you can hijack viral topics on Facebook so that they drive engagement (likes, comments, shares) on your own Facebook page?