How Nextdoor reduced racist posts by 75%

  • A new posting procedure for Nextdoor's Crime and Safety section is designed to eliminate discriminatory posts.
  • Users will see a mandatory warning that asks "What details can I add that will help distinguish this person from other similar people?"

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Facebook and Twitter might want to take a few tips from Nextdoor, a hyperlocal social media platform that has decided to tackle discrimination and racial profiling head-on with a new system that makes users think before they post.