How Nextdoor reduced racist posts by 75%

The hyperlocal social media platform now generates warnings to defend against discrimination
  • A new posting procedure for Nextdoor's Crime and Safety section is designed to eliminate discriminatory posts.
  • Users will see a mandatory warning that asks "What details can I add that will help distinguish this person from other similar people?"

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For many of us, social media is an integral part of our lives -- it's how we connect, share ideas, gather the information that helps us to make everyday decisions and sometimes escape from the woes of life with a cat video. On the other hand, social media has also become an outlet for racists, bigots, bullies and the like to target people of color, members of the LGBTQ community and those who fall outside of the American "mainstream." Activists have called for Facebook and Twitter to take swifter action against discriminatory posts and tweets, but both platforms have struggled with how to confront and control these narratives. Some users assert that any sort of censorship violates their freedom of speech. One way the two social media giants might tackle the issue is to follow the lead of Nextdoor, a hyperlocal social media platform that has decided to tackle discrimination and racial profiling head-on with a new system that makes users think before they post. A pattern of ra...