Elm Street Technology announces two acquisitions and a new platform

  • Former Xome CMO Prem Luthra and Listingbook CEO Randall Kaplan have launched a new product called Elevate, a new digital marketing system that will be powered through the Listingbook platform.
  • Elevate users will have access to Listingbook's features that include an MLS-powered listing search, access to public records, etc. along with automated social media postings to platforms such as Facebook and YouTube.

In January of this year, real estate technology veterans Prem Luthra and Randall Kaplan launched Elm Street Technology — which hit the ground running with its acquisition of Listingbook, a platform that enables consumers to access MLS and a plethora of market data through their real estate agents.