Technology

Elm Street Technology announces two acquisitions and a new platform

Two real estate tech veterans say their plan is to create new platforms through acquisitions
  • Former Xome CMO Prem Luthra and Listingbook CEO Randall Kaplan have launched a new product called Elevate, a new digital marketing system that will be powered through the Listingbook platform.
  • Elevate users will have access to Listingbook's features that include an MLS-powered listing search, access to public records, etc. along with automated social media postings to platforms such as Facebook and YouTube.

Elm Street Technology founder Prem Luthra. In January of this year, real estate technology veterans Prem Luthra and Randall Kaplan launched Elm Street Technology -- which hit the ground running with its acquisition of Listingbook, a platform that enables consumers to access MLS and a plethora of market data through their real estate agents. Seven months later, Elm Street Technology bought RLS2000, a real estate web design and social media marketing platform for agents. Last July, Listingbook released "a password-protected platform that serves up multiple listing service data, local community information, points of interest, school information, property tax data from public records, geographic boundary overlays, and analyses of local market conditions and comparable properties," wrote Inman's Andrea V. Brambila. Both acquisitions were a secret until now, and for good reason -- Luthra and Kaplan used them to lay the groundwork for Elevate, a new digital marketing system tha...