Marketing

8 steps to gaining more clients through online reviews

A checklist for real estate agents
  • Delivering an amazing customer experience is critical -- it's a strong foundation for online reviews.
  • When it comes to asking clients for positive reviews, make sure that you plant the seed early.
  • Closing can be a hectic process for your clients. For that reason, immediately after closing is not a great time to ask for an online review.

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Nearly every real estate agent understands just how important it is to have a strong online presence. But in today’s digital arena, simply being active on social media isn’t always enough to bring in new clients. Consumers are increasingly turning to online reviews to reconfirm word-of-mouth referrals and are searching for unbiased recommendations of local real estate agents. Online reviews are more important than ever before Online reviews play a more important role than ever for local SEO. This is not surprising as 88 percent of consumers trust online reviews as much as personnel recommendations. Recently, Google announced a new update called "Reviews from the web" to Google searches within local Knowledge Panels. This update basically takes the top three relevant reviews sites in any vertical and aggregates the results in local search results. This means that your online reputation is more vital than ever before. If you aren’t focused on building a collecti...