The online review has become the "trust factor" for business. A recent BrightLocal survey showed that 92 percent of consumers regularly or occasionally read online reviews; 80 percent trust reviews as much as personal recommendations. How many reviews do you need? The survey said 73 percent of respondents said it takes one to six reviews to form an opinion, and 60 percent look at star rating over all other factors. Of those surveyed, 44 percent said a review had to be written within a month to be considered relevant. The majority of reviews are either strongly negative or strongly positive. Source: Apptentive. Image: Maci Hass/RedefyRE If you’re not already asking your clients for reviews, these numbers should get you motivated. With each closing, you should be asking for reviews and giving clients easy-to-use instructions. The four most used review sites are Google, Zillow, Facebook and Yelp. Which ones are easiest to use and most beneficial? I’ve taken our brokerage'...
- Online reviews build trust; 80 percent of people regard an online review the same as a personal recommendation.
- You’ll get negative reviews whether you ask for reviews or not. But to get positive reviews, you have to ask.
- Not all online review formats are beneficial for real estate professionals.
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