The online review has become the “trust factor” for business. A recent BrightLocal survey showed that 92 percent of consumers regularly or occasionally read online reviews; 80 percent trust reviews as much as personal recommendations.
- Online reviews build trust; 80 percent of people regard an online review the same as a personal recommendation.
- You’ll get negative reviews whether you ask for reviews or not. But to get positive reviews, you have to ask.
- Not all online review formats are beneficial for real estate professionals.