'Breaking news' video spoof sways real estate agents to adopt tech

A brokerage's unconventional approach to introducing two new in-house tools got agents' attention
  • Manhattan firm Halstead Property informed 1,000 agents about two new tech tools at the same time with a "breaking news" video broadcast that was shown at different brokerage offices simultaneously.
  • The unconventional (and silly) approach caught agents' attention and seems to have resonated across the brokerage.

Halstead Property, a real estate brokerage firm in Manhattan, came up with a way to introduce two new tech tools to 1,000 agents at the same time: a video broadcast. The unconventional approach was well-received and most importantly, got agents listening.