They’re called buyer letters, cover letters or simply “love” letters. They’re the missives put together by hopeful buyers to try to convince sellers to pick their offer, often providing details on the buyers and gushing about how much they love the home and how happy they would be there.
- "Love" letters may work for buyers, but the photos and buyer details included in them may create fair housing concerns for listing agents and sellers, according to attorney Jon Goodman.
- He advised listing agents to convince sellers not to accept the letters for that reason and because such letters are not necessarily reliable.
The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills